Privacy policy

Our approach

Plantwise is a content website. We do not sell personal information, and we have no user accounts, membership program, or email newsletter through which we collect your details. This policy explains the limited data that may be processed when you visit the site and the choices you have about advertising.

Information we receive

When you visit Plantwise, our hosting provider may process standard technical data for security, reliability, and aggregate traffic reporting — for example your IP address, browser type and version, device type, requested pages, referring page, and timestamps. This information is processed at the network and hosting layer and is not used by us to build profiles of individual visitors.

Advertising and cookies

Plantwise uses Google AdSense on selected published editorial pages. Google and its advertising partners may use cookies, device identifiers, or similar technologies to deliver, measure, and personalize ads where permitted. Google's advertising network may use the DoubleClick DART cookie and other identifiers to serve ads based on your visits to this and other sites. You can learn how Google uses information from sites that use its services in Google's partner-sites privacy notice.

Where consent is legally required — for example for visitors in the European Economic Area, the United Kingdom, and Switzerland — we show a consent banner before loading advertising cookies. If you decline, non-essential advertising cookies are not set and only non-personalized advertising (or none at all, depending on your choice) is delivered. You can change your choice at any time by clearing your cookies and reloading the site, or through the consent controls where they appear.

You can manage ad personalization through Google My Ad Center, opt out of the DoubleClick DART cookie at any time, and review industry opt-out choices at AboutAds and Network Advertising Initiative.

Analytics

Plantwise does not currently run third-party analytics scripts (such as Google Analytics) on its pages. Traffic and performance information is reviewed from aggregate hosting-level data only. If we introduce analytics in the future, we will update this policy and ensure any consent requirement is respected.

Affiliate links and product guides

Some product guides contain affiliate links. When you click an affiliate link and make a purchase, the retailer or network may record that the referral came from Plantwise using its own cookies and tracking systems. These are governed by the retailer's privacy policy, not ours. Affiliate status does not affect our recommendations; see the affiliate disclosure.

Links to other sites

Our guides link to universities, public agencies, botanical institutions, and other sources for citation and further reading. Their privacy practices are governed by their own policies, and we are not responsible for the content or privacy practices of external sites.

Children's privacy

Plantwise is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided personal information through the site, contact us at privacy@plantwise.top and we will address the request promptly.

Data retention and security

Hosting-level technical data is retained only as long as necessary for security and reliability purposes and in line with the hosting provider's retention practices. We do not maintain our own visitor databases. We apply reasonable technical and organizational measures to protect the limited data that passes through the site.

Your choices and requests

You may ask what personal information Plantwise holds about you, or request deletion or correction where applicable. Because we do not maintain accounts or mailing lists, we usually cannot identify a visitor from ordinary site activity alone. To make a request, email privacy@plantwise.top with enough detail for us to act, and we will respond within a reasonable period.

Changes to this policy

We may update this policy as the site, advertising partners, or legal requirements change. We will revise the "Last updated" date above whenever we make material changes. Please review this page periodically; continued use of the site after changes are posted constitutes acceptance of the updated policy.

Contact

Send privacy questions to privacy@plantwise.top. For editorial corrections, use corrections@plantwise.top. See the terms of use and disclaimer for related information.